Tag Archives: Pantone

RGB vs. CMYK vs. PMS

It’s time to send your design to print, but you’ve got one big question: RGB, CMYK, or PMS? Choosing the right color profile can make all of the difference in the world when it comes to how your design will appear in print. Pick the wrong one, and your colors may not look the way you want. Here’s a simplified breakdown of each of these three color profiles and when you should use each in your marketing designs.

RGB

RGB stands for “red, green, blue” and is often used in digital design to accurately represent colors on computer screens. To create a color pallet, this profile blends red, green, and blue light waves to give you the exact shade you’re looking for. RGB is best for projects like:

  • Infographics
  • Websites
  • E-Newsletters
  • Online Catalogs

A viewer’s monitor settings can change the way RGB colors are displayed on the screen, so your digital designs might vary slightly on different computer screens.

CMYK

Similar to RGB, the CMYK color profile blends multiple colors together to achieve the right look. The colors used in CMYK are cyan, magenta, yellow, and key (black), and each color is applied in layers during the printing process to match your chosen hue exactly. You would use a CMYK profile for:

  • Most everyday print materials

This profile is ideal for printed materials, but you should expect very slight variation in your colors throughout the printing process. This is a result of differences in paper, ink levels, temperature, and the process of mixing inks itself. While this variation is barely noticeable, it should be a factor when considering which color profile to use for branded materials.

PMS

PMS, or Pantone Matching System, is the most accurate color profile for printed materials. RGB and CMYK colors are blended in real-time during the printing process, which can create inconsistencies in your color. PMS colors are pre-mixed before printing and each color is applied one by one to maintain consistency throughout the print job.

Given its unique accuracy, the PMS color profile is most often used for:

  • Corporate Branded Print Materials

You also have the option of using PMS and CMYK together to achieve a full color palette for full-color photographs and other multimedia printing projects.

Each of these color profiles has its strengths and weaknesses, and it’s important to choose one that meets your specific printing needs. Discuss the possibilities with your printer to accurately display the colors of your design and capture the essence of your branding in the printing process.

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8 Areas to Save Money on Your Next Print Job

Cut Print CostsSaving money wherever possible is always a necessity for your business, and we understand that.  Before placing your next print order, read these tips and adjust accordingly to make sure you are getting the best price possible!

Paper

Keeping your options open when it comes to paper can go a long way when it comes to saving money on your printing. Generally, it is most affordable to use a printing company’s house stock versus specifying a specific brand. Because they purchase their house stocks in large quantities, they have pre-negotiated costs with their paper vendors, which translate into cost savings for you. If you have a general idea for the color, texture, quality, and/or weight of the paper you’d like, discuss those preferences will your printer. Ask them to recommend a few of their house stocks based on your particular preferences. Your printer will be happy to show you samples of their house stocks and discuss the most cost-effective options that align with your vision and your budget.

Ink

If you are printing in smaller quantities, keep in mind that black and white is significantly cheaper than color.  Each page printed in color can easily triple or quadruple the cost for that page, so if possible, try to choose your color pages wisely. Even cutting just a few color impressions can show a significant decrease in the cost of your print order.

If you are printing in larger quantities and have a full multi-color layout, it is generally more cost effective to allow all your colors to be printed using 4-color process (CMYK) vs. specifying specific Pantone colors.  Pantone (PMS) colors are specialized inks that standardize color reproduction. They can be purchased by your printer specially for your project, but they will cost you.  Unless you need a very specific color due to franchise requirements (like Tiffany’s for example), your printer should be able to closely match your preferred color using the four color blends.

Quantity

If you are a fan of keeping your print materials up-to-date, take a second to re-think your quantity.  Consider printing “on-demand”.  It can save a lot of waste (a lot of space, a lot of trees and a lot of dollars)!  Some printers will offer to store your artwork and will be happy to make requested changes before each printing.

Size

Before beginning the design of your print artwork, ask your printer if the dimensions you have in mind could be slightly altered to get a better yield.  Let them know that you are flexible and interested in the most cost-efficient suggestions.  Sometimes 1/2 inch can make a big difference in how efficiently you are using each sheet of paper.  Not only will this save you money, it can also save you time.

Design

If you want to outsource the designing of your artwork, try to find a printer who has in-house designers. Some printers offer free or low cost graphic design as a value-added service. A printer who offers this service can save you hundreds of dollars!

If you decide to use an independent designer or design company, ask for a general estimate of the amount of hours that it will take to create the piece. Make sure the design artist knows your budget before beginning your graphics and job layout. Without a set budget, over-designing can certainly become an unexpected, unintentional expense.

Time

Try to place your print orders 2-4 weeks in advance to ensure that your printed materials arrive on time and within budget. If a longer time-frame isn’t feasible, watch out for “rush” fees! Another option is to try to find a printer who offers “on-demand” services (as previously discussed). Printers who specialize in digital, on-demand printing are used to working with limited schedules and are generally much more flexible.

Organization

Have one person in the office responsible for ordering the printing for your company. Your printer will be able to best educate an individual on the options available for your printing job if they are speaking to someone who is familiar with placing a printing order and organizing the company’s print projects.

Consistency

Develop a relationship with a printer that fits your printing needs well. A printer who has worked with your company before will be most familiar with your print projects, which will save you both time and money. Printers also generally show greater priority to a regular customer’s needs and wishes.

 

Let us know if these tips helped you, or if you have any other further suggestions on saving money.  We would love to hear them!