Tag Archives: Paper

Benefits of UV Coating

Printed marketing materials are often your business’s first contact with new customers, and it’s important that they make a great first impression. UV coating is one way you can make your postcards, business cards, catalogs, and other products stand out and draw attention to your brand.

But what is ultraviolet (UV) coating? This finishing technique involves the application of a wet compound to paper that is cured and dried with ultraviolet light. This process results in a glossy sheen that is as attractive as it is durable.

 

What are the benefits of UV coating?

UV coating creates a stunning, dramatic visual appeal with a wide variety of mediums, whether you’re sending out postcards or designing presentation documents. But in addition to its aesthetic value, this coating process has several additional benefits.

  • High-Shine: UV coating adds a truly unique shine to your printed materials, deeply enhancing colors and creating a slick visual effect. This coating is great for photographs and high-color documents like catalogs and folders.
  • Customizable: Your printer can adjust the reflectivity and thickness of your UV coating depending on your unique needs. You may opt for a glossy coating or an understated matte for maximum effect.
  • Fast Drying: Production time can significantly slow down your marketing campaign, but using ultraviolet light, these materials dry instantly to save you time.
  • Durable: When you’re mailing or distributing your materials, they can often get scuffed or scratched in transition. UV coating keeps your materials looking fresh off of the press for much longer, allowing you to design mailing pieces, business cards, and brochures with a durable, abrasion-resistant design.
  • Environmentally-Friendly: Many coatings use harmful solvents, but the compound used in UV coatings are free of solvents and don’t emit volatile organic compounds during the curing process.
  • Affordable: The process of applying UV coating is very affordable, particularly when you consider the return on your investment. High-quality printed materials can inspire confidence in your brand and impress your customers and clients.

When is UV coating not a good option?

There are some instances in which UV coating is not your best option for your printed materials. These occasions include:

  • When you’re using lightweight paper (under 100#): UV coating may crack or curl if used on lightweight paper. Heavier stock is recommended for this coating process, such as paper stock used for business cards, booklets, flyers, and catalog covers.
  • If the material needs to be written on: Writing with ink on coated paper can take a long time to dry and result in unflattering smudges, so it’s best to opt for uncoated paper if it needs to be written on. For materials like business cards that may be used for visual and functional purposes, you can coat one side and leave the other uncoated for writing.
  • If you’re using metallic inks or foil stamping: Unless your metallic ink is sealed, its naturally flaky surface can cause the UV coating to peel and flake. Additionally, the UV coating on your materials may not allow for a foil stamp, so discuss this possibility with your printer before deciding on coating or stamping.

UV coating is a great option for marketers, advertisers, and small business owners alike. By using this coating on your printed materials, you can create eye-catching materials that promote your brand and attract customers—without breaking your print budget.

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8 Areas to Save Money on Your Next Print Job

Cut Print CostsSaving money wherever possible is always a necessity for your business, and we understand that.  Before placing your next print order, read these tips and adjust accordingly to make sure you are getting the best price possible!

Paper

Keeping your options open when it comes to paper can go a long way when it comes to saving money on your printing. Generally, it is most affordable to use a printing company’s house stock versus specifying a specific brand. Because they purchase their house stocks in large quantities, they have pre-negotiated costs with their paper vendors, which translate into cost savings for you. If you have a general idea for the color, texture, quality, and/or weight of the paper you’d like, discuss those preferences will your printer. Ask them to recommend a few of their house stocks based on your particular preferences. Your printer will be happy to show you samples of their house stocks and discuss the most cost-effective options that align with your vision and your budget.

Ink

If you are printing in smaller quantities, keep in mind that black and white is significantly cheaper than color.  Each page printed in color can easily triple or quadruple the cost for that page, so if possible, try to choose your color pages wisely. Even cutting just a few color impressions can show a significant decrease in the cost of your print order.

If you are printing in larger quantities and have a full multi-color layout, it is generally more cost effective to allow all your colors to be printed using 4-color process (CMYK) vs. specifying specific Pantone colors.  Pantone (PMS) colors are specialized inks that standardize color reproduction. They can be purchased by your printer specially for your project, but they will cost you.  Unless you need a very specific color due to franchise requirements (like Tiffany’s for example), your printer should be able to closely match your preferred color using the four color blends.

Quantity

If you are a fan of keeping your print materials up-to-date, take a second to re-think your quantity.  Consider printing “on-demand”.  It can save a lot of waste (a lot of space, a lot of trees and a lot of dollars)!  Some printers will offer to store your artwork and will be happy to make requested changes before each printing.

Size

Before beginning the design of your print artwork, ask your printer if the dimensions you have in mind could be slightly altered to get a better yield.  Let them know that you are flexible and interested in the most cost-efficient suggestions.  Sometimes 1/2 inch can make a big difference in how efficiently you are using each sheet of paper.  Not only will this save you money, it can also save you time.

Design

If you want to outsource the designing of your artwork, try to find a printer who has in-house designers. Some printers offer free or low cost graphic design as a value-added service. A printer who offers this service can save you hundreds of dollars!

If you decide to use an independent designer or design company, ask for a general estimate of the amount of hours that it will take to create the piece. Make sure the design artist knows your budget before beginning your graphics and job layout. Without a set budget, over-designing can certainly become an unexpected, unintentional expense.

Time

Try to place your print orders 2-4 weeks in advance to ensure that your printed materials arrive on time and within budget. If a longer time-frame isn’t feasible, watch out for “rush” fees! Another option is to try to find a printer who offers “on-demand” services (as previously discussed). Printers who specialize in digital, on-demand printing are used to working with limited schedules and are generally much more flexible.

Organization

Have one person in the office responsible for ordering the printing for your company. Your printer will be able to best educate an individual on the options available for your printing job if they are speaking to someone who is familiar with placing a printing order and organizing the company’s print projects.

Consistency

Develop a relationship with a printer that fits your printing needs well. A printer who has worked with your company before will be most familiar with your print projects, which will save you both time and money. Printers also generally show greater priority to a regular customer’s needs and wishes.

 

Let us know if these tips helped you, or if you have any other further suggestions on saving money.  We would love to hear them!