Tag Archives: social media

Make Your Mark with Print

Why printed marketing materials are here to stay

Huge chunks of marketing and advertising budgets are often spent on web design and online advertising, so it’s easy to overlook printed materials or to disregard them as unnecessary. But marketing collateral—a catch-all term for all of the media that sells a product or service—still goes well beyond the digital realm. Even the most modern business relies on the distribution of printed marketing materials as important tools for their sales force. They count on it for rich and robust direct mail campaigns, to distribute at industry events and tradeshows, and to accompany their product distribution.

Why it’s necessary

2015-08-20 10.08.34 (1)Marketing collateral is what sets your business apart from competitors. It defines and strengthens your brand, telling the story of who you are, why you matter, and why your target audience should buy from you. On a more practical note, it builds awareness of your business and leads to increased sales.

The most effective collateral leverages both digital and print resources, carefully blending them to accentuate the most powerful and unique attributes of your business. Digital provides accessibility and convenience, while print demonstrates your commitment to longevity.

Back to basics

The exchange of business cards dates back over a century, and remains a respected interaction among networkers today. A strong card design catches the recipient’s attention, making a memorable impression while clearly conveying your style, value, and brand identity.

Version 2Sell sheets and flyers provide information on products or services in an easy-to-read, unassuming format. These pieces effectively convey details that might otherwise be overlooked or forgotten, leaving behind a hard copy for future reference.

Another great tool is the brochure, which can be distributed in print and online format. You can highlight your main offerings while also delving a little more into who you are.

What your business needs

Marketing collateral is essential for business growth in all its forms, but it’s difficult for someone outside your business to tell you exactly what will best suit your needs. For maximum results, consider meeting with a printing company who offers graphic design and copywriting services. You’ll want to carefully consider your audience when choosing and designing the collateral to highlight your products or services. Most importantly, make sure everything is consistent: colors, logos, fonts, and styles should complement one another and resonate the same message across all advertising platforms.

Going the extra page

Beyond the basic pieces—business cards, sell sheets, and brochures—lies a world of enhancements for your marketing collateral. Coil books and smaller booklets go a step beyond the brochure with more facts and figures available for later perusing; this is a clean, sleek way to present industry colleagues or potential customers with a tangible reference.

Version 4Mailed newsletters and postcards help forge a connection with your clientele, and are viewed as more legitimate than a simple email version.

Finally, manufacturers and other industries often require a plethora of print collateral to accompany and support their product distribution. This may include product literature, packaging inserts, training manuals, kits, specialized fulfillment projects and more. Pairing up with a reputable printing partner that is capable of handling high volume printing and unique custom print projects, with all its support services, is key to receiving the adequate support your organization deserves.

Forge ahead

With a slew of printable materials available, it’s easy to find ways to make your business stand out, whether it’s by providing manuals and user guides or including something so simple and effective as personalized notes on custom stationery. With careful thought in choosing the right print collateral, your business will be primed to make its mark.


Improve Your Facebook Page With 10 Easy Tips!

cdsPRINT.com Facebook PageFacebook IconWhy is Facebook marketing so important to your company’s business? Facebook currently has more than 500 million active users, and that number grows everyday!  Half of all those active users log in at least once a day, making the time people spend on Facebook per month a whopping 700 billion minutes. Because of the pages feature, Facebook offers a great way to attract online visibility to your company. The greatest thing you must understand about Facebook before creating your page is that trying to directly convert users to customers will cause your page to fail.  Facebook allows you to attract attention and build relationships with users, but not actually sell products.  The goal of your Facebook page should be to attract people to your company website, gain visibility of your name, and build trust among the community. This will result in sales, but you must be patient.

The following are 10 great tips to creating and building a successful Facebook “Fan” Page:

1. Make sure you update regularly on your wall.

This means posting status updates, pictures, or Youtube video clips for users to see on their newsfeed.  The wall posts are what ultimately draws attention to your company or product.  If you have a consistent flow of new material going up each week, you will attract others to comment, follow, and engage more often.

2. Although you should update regularly, you should not update more than 1 or 2 times a day.

Because most people will only interact with your content through posts that show up on their newsfeed, too many updates in one day will cause certain posts to be lost in the steam.  Do not import your tweets from twitter as status update because those will often flood out valuable posts and annoy your fans!

3. Engage followers through status updates that draw them into comment.

Ask stimulating questions or for personal opinions on situations.  Give suggests and ask for critique.  These all promote conversation, which establishes a relationship between your company and the user.

4. Mix up posting content. 

Do not make all your posts on your wall about the same thing, or in the same format.  Although it is great to link your latest blog post on your Facebook page, if someone goes to your site and that is all they read on your wall, post after post, it might get boring and tiresome.  On top of that, those who respond to your posts will most likely only be avid blog readers.  Switch things up by posting a YouTube interview, a picture of a new product, or a link to an interesting article.  This will stimulate variety.

5. Networking on Facebook is beneficial to your company!

As long as networking is done properly, it will help improve traffic to your page.  “Like” partners and other companies that are in a similar industry as your own company, but only if you are there to add value to those other companies’ sites.  Do not get labeled as being only self serving.  It is a good idea to like other pages that are outside of your industry so that you can reach a broad range of viewers who might not have heard of your business before.  Make sure to comment on those pages’ material and make your name known on their site.  Not only will this help improve your relations with other companies, but it will also draw in attention to your name from those who have liked those other pages.

6. Make your page visually appealing.

Pick a profile picture that adequately relays the image of your company.  Remember that Facebook is a site for individuals and their personal expression.  Marketing your company well means that you want to position your page so that people want to make it a part of their identity expression.  If the site is outdated or unattractive it will not draw in users.

7. Take advantage of the new photo space at the top of your page.

With the new Facebook profile/page format there are five photos that show up at the top of your page in the form of a banner.  Take advantage of this space to make your site more visually appealing.  Choose the photos wisely, and make sure to include information and links in the description box of those photos that will direct users to your regular website or blog.  When someone clicks on an image in your banner, that single image will pop up in a separate window.  Having additional information and links right below that image will only help lead users to other company content.  Get creative and provide free offers or contests in those boxes as your site grows.

8. Take advantage of the new spam filter feature. 

As an administrator, you are able to edit your site so that posts that include key words that you have forbid do not show up on your page.  This is a nice way to keep your page looking professional.

9. Make sure your messages are clear!

Clear, fool proof messages ensure that all will understand your updates as they are browsing through your page’s wall.  It should be noted that wall posts do not always show up in chronological order to other viewers.  Make sure that your posts need not be in a specific order, as it may confuse your viewers and make your page look unorganized if you assume posts show up by date.  If you provide a special deal or offer in your status update, make sure to include when the promotion begins and ends.

10. Organize the links on the left side of your page so that the landing page link is at the very end of the list.

This will allow users to see all of your apps and navigate to more of your site content easier.  Making things simple for the viewer is always of great importance.  If something is hidden, most will not explore to find it.

What are your tips for marketing your business on Facebook? Let us know in the comments!